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THE INGREDIENTS

 

Amodimethicone

What it is: A water soluble silicone emulsion, compounded with Trideceth-12 and Cetrimonium Chloride

Benefits: smooths hair, softens, faster drying time and color protection

 

Aqua (Distilled Water)

What it is: water that has been boiled into vapor and condensed back into liquid to remove impurities

Benefits: provides hydration and works as a solvent to dissolve other ingredients in the product

 

Behentrimonium Methosulfate (BTMS)

What it is: a plant-derived compound

Benefits: prevents static and softens hair. When paired with cetearyl alcohol, makes the ultimate emulsifier for hair products, creating a silky texture

 

Butylene Glycol

What it is: a plant-derived, non-drying alcohol

Benefits: works as a solvent to prevent ingredients from clumping. Also serves as a humectant

 

Cetearyl Alcohol

What it is: a plant-derived, fatty, non-drying and non-irritating alcohol

Benefits: conditions hair and provides slip to ease with detangling

 

Cetrimonium Bromide

What it is: an ammonium salt

Benefits: improves the ability to comb hair when wet

 

Ethylhexylglycerin

What it is: a plant-derived preservative

Benefits: serves as a hair deodorizer and works to increase the effectiveness of the preservative phenoxyethanol

 

Fragrance

What it is: an artificial, proprietary compound blend

Benefits: creates a light, floral scent

 

Glycerin

What it is: a vegetable-derived, water-soluble sugar alcohol

Benefits: moisturizes, smooths split ends and helps to prevent shedding

 

Hydrolyzed Keratin Protein

What it is: a protein derived from sheep’s wool

Benefits: the best protein to treat hair that has been damaged by chemicals and heavy manipulation. Due to its molecular structure, this protein penetrates the hair shaft easily, creating increased elasticity and volume

 

Jasminum Grandiflorum (Jasmine) Oil

What it is: an organic essential oil derived from the jasmine flower

Benefits: tames frizz, eases detangling and serves as an antiseptic to help with scalp issues

 

Panthenol (Pro Vitamin B5)

What: a plant-derived chemical substance made from pantothenic acid, also known as vitamin B-5

Benefits: adds shine, strengthens hair and also helps protect hair from styling or environmental damage by locking in moisture

 

Phenoxyethanol

What: an artificial preservative, free of parabens and formaldehyde

Benefits: prevents mold and organisms from forming

 

Rosa Damascena (Rose) Oil

What: an organic essential oil derived from the rose flower

Benefits: strengthens the root, relieves scalp irritation, hydrates and adds shine