THE INGREDIENTS
Amodimethicone
What it is: A water soluble silicone emulsion, compounded with Trideceth-12 and Cetrimonium Chloride
Benefits: smooths hair, softens, faster drying time and color protection
Aqua (Distilled Water)
What it is: water that has been boiled into vapor and condensed back into liquid to remove impurities
Benefits: provides hydration and works as a solvent to dissolve other ingredients in the product
Behentrimonium Methosulfate (BTMS)
What it is: a plant-derived compound
Benefits: prevents static and softens hair. When paired with cetearyl alcohol, makes the ultimate emulsifier for hair products, creating a silky texture
Butylene Glycol
What it is: a plant-derived, non-drying alcohol
Benefits: works as a solvent to prevent ingredients from clumping. Also serves as a humectant
Cetearyl Alcohol
What it is: a plant-derived, fatty, non-drying and non-irritating alcohol
Benefits: conditions hair and provides slip to ease with detangling
Cetrimonium Bromide
What it is: an ammonium salt
Benefits: improves the ability to comb hair when wet
Ethylhexylglycerin
What it is: a plant-derived preservative
Benefits: serves as a hair deodorizer and works to increase the effectiveness of the preservative phenoxyethanol
Fragrance
What it is: an artificial, proprietary compound blend
Benefits: creates a light, floral scent
Glycerin
What it is: a vegetable-derived, water-soluble sugar alcohol
Benefits: moisturizes, smooths split ends and helps to prevent shedding
Hydrolyzed Keratin Protein
What it is: a protein derived from sheep’s wool
Benefits: the best protein to treat hair that has been damaged by chemicals and heavy manipulation. Due to its molecular structure, this protein penetrates the hair shaft easily, creating increased elasticity and volume
Jasminum Grandiflorum (Jasmine) Oil
What it is: an organic essential oil derived from the jasmine flower
Benefits: tames frizz, eases detangling and serves as an antiseptic to help with scalp issues
Panthenol (Pro Vitamin B5)
What: a plant-derived chemical substance made from pantothenic acid, also known as vitamin B-5
Benefits: adds shine, strengthens hair and also helps protect hair from styling or environmental damage by locking in moisture
Phenoxyethanol
What: an artificial preservative, free of parabens and formaldehyde
Benefits: prevents mold and organisms from forming
Rosa Damascena (Rose) Oil
What: an organic essential oil derived from the rose flower
Benefits: strengthens the root, relieves scalp irritation, hydrates and adds shine